Hi Reader!

I’m a big fan of saved replies. There are many reasons I use them frequently in my business (and I break some of them down in this week’s video).

But I don’t create my saved replies using ChatGPT, someone else’s downloaded scripts, or via a Google search. I create them via my inbox, because I already have language that sounds like me.

And that’s my “hack” for creating saved replies without staring at a blank screen: searching my inbox.

I pop in keywords related to the saved reply I want to write and look at the resulting email threads.

In those threads, I grab language that:

• feels clear and kind
• sounds like me
• clients responded well to

And I use the language I find to create my saved reply, because I wouldn’t need a saved reply if I hadn’t answered this question dozens of times already.

So that’s your challenge this week: rather than staring at a blank screen to answer that question sitting in your inbox that you’ve answered dozens of times already. Take just a few moments to search your inbox and pull language that’s worked well before.

Use that language to craft a saved reply. Then test it for that email you need to answer. And keep it handy so you can use it next time you have to answer this question again.

If you only have 20 minutes this week, the task above is the most important thing to do. But if you have a little more time, keep reading.

Chat soon,

Other things on my radar...

• If you sell on Amazon, this blog post does a good job of breaking down why trademark registration might be a valuable use of your financial resources because it helps control how your brand is portrayed on that marketplace.
• This was an interesting decision on AI from the UK courts, where they ruled that because AI was reproducing the watermark, which had trademark meaning, it infringed on Getty. (Lexology link might not work for everyone; so here's a PDF of it as well.
• I'd shared earlier this year about the numerous lawsuits over Washington's email subject line law. The law has now changed and requires that you knowingly mislead in your subject line.
• If you sell others' products through your e-commerce shop, how much control you have could open you up to new liability. California is leading the charge in holding marketplaces liable for product safety, even for third-party products. This article breaks down some of the risks involved if that's part of your business model.